Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide
an insider's guide to Google, from its business history and disruptive
corporate strategy to developing a new managment philosophy and creating
a corporate culture where innovation and creativity thrive.
Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide
an insider's guide to Google, from its business history and disruptive
corporate strategy to developing a new managment philosophy and creating
a corporate culture where innovation and creativity thrive.
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of
Products Jonathan Rosenberg came to Google over a decade ago as proven
technology executives. At the time, the company was already well-known
for doing things differently, reflecting the visionary-and frequently
contrarian-principles of founders Larry Page and Sergey Brin. If Eric
and Jonathan were going to succeed, they realized they would have to
relearn everything they thought they knew about management and business.
Today, Google is a global icon that regularly pushes the boundaries of
innovation in a variety of fields. How Google Works is an
entertaining, page-turning primer containing lessons that Eric and
Jonathan learned as they helped build the company. The authors explain
how technology has shifted the balance of power from companies to
consumers, and that the only way to succeed in this ever-changing
landscape is to create superior products and attract a new breed of
multifaceted employees whom Eric and Jonathan dub "smart creatives."
Covering topics including corporate culture, strategy, talent,
decision-making, communication, innovation, and dealing with disruption,
the authors illustrate management maxims ("Consensus requires
dissension," "Exile knaves but fight for divas," "Think 10X, not 10%")
with numerous insider anecdotes from Google's history, many of which are
shared here for the first time.
In an era when everything is speeding up, the best way for businesses to
succeed is to attract smart-creative people and give them an environment
where they can thrive at scale. How Google Works explains how to do
just that.
