"... thought provoking, beautiful, and superbly created." --Paula
Scher, Partner, Pentagram
"Insightful and accessible, Sean Adams tackles design from every angle
and every medium."--Jennifer Morla, President and Creative Director,
Morla Design
AIGA medalist and former AIGA National President Sean Adams visually
explores design principles and theory that affect the way we think and
how we behave.
Design is everywhere. It's visceral. It's intellectual. It's emotional.
While we often discuss the aesthetics of design, we don't always dig
deeper into the ways design can overtly, or covertly, influence how we
feel and act.
In How Design Makes Us Think, AIGA award-winning graphic designer Sean
Adams walks us through the power of design to attract attention and
convey meaning. Through hundreds of examples across design principles,
from graphic design to industrial design to architecture, Adams
illustrates how design can inspire, provoke, amuse, anger, or reassure
us, or subtly or consciously influence our thoughts and behavior.
The book also delves into the sociological, psychological, and
historical reasons for our responses to design, offering practitioners
and clients alike a new appreciation of their responsibility to create
design with the best intentions. How Design Makes Us Think is an
essential read for designers, educators, advertisers, psychology
enthusiasts, marketing professionals, and anyone who wants to understand
how the design around us makes us think, feel, and do things.
