Learn the history and techniques of hand lettering from a renowned
design studio. This practical and visual guide features exercises, case
studies, and typographic models for letter styles such as serif, sans
serif, brush, and script.
Known throughout the world for its eclectic typeface collections and
far-reaching creative exploits, from fonts and fashion to ceramics and
space technology, House Industries has been a standard bearer for
American graphic design for more than twenty-five years. The House
Industries Lettering Manual is an accessible hands-on guide to drawing
letters from Ken Barber, House's head letterer and type design director.
Modeled after a series of sold-out lettering workshops that Ken has
conducted around the world, this highly illustrated handbook outlines
the history of lettering, various methods and techniques, common letter
styles, and best practices for getting paid for your work. This handy
how-to guide also provides lettering models to help sharpen your drawing
skills and offer departure points for further experimentation. Designed
by House Industries and including copious examples, exercises, and
opportunities to practice what you've learned, plus photographs of
works-in-progress and finished projects, this instructive and visually
engaging book will help you master the dynamic art of lettering, whether
you're a budding artist or an experienced designer.
