This new textbook, Hospitality Revenue Management: Concepts and
Practices, provides a comprehensive, in-depth introduction to the basic
concepts and best practices of hospitality revenue management. With a
real-world, hands-on approach, the book places students in the role of a
revenue manager striving to succeed in an ever-changing hospitality
business environment. The book takes a unique multi-author,
collaborative approach, with chapters from outstanding industry leaders
who share their experience and provide the information necessary to arm
students with the most up-to-date tools and methods they to be effective
in the hospitality revenue management field.
The chapters cover the important topics in hospitality revenue
management, including hotel pricing, hotel segmentation, distribution
channels, competitive analysis, hotel forecasting, performance analysis,
market data, supply and demand management, and more.