This book is about the past, present, and future of hospitality. It
presents a comprehensive study on the state of the industry by
describing the challenges it has been dealing with, major disruptions in
the recent years, effects of tech evolution, cloud computing,
alternative accommodations and COVID-19, with a glimpse into what the
future holds in the next 5-10 years and how we can get there faster and
more efficiently. It contains exclusive interviews with industry leaders
and technology founders who share their stories about what inspired them
to start their companies, how they overcame the challenges presented by
the hospitality industry, and how they developed their products into key
elements of the hospitality ecosystem. You will also find interviews
with companies like Google and AWS where they share their vision on how
to move the industry forward through technology and what they are
already doing in that area. This book is best suited for: hotel owners
and managers, executives of hospitality companies, technology founders,
investors, hospitality professors and students as well as anyone else
who has an interest in the hospitality industry and shares my passion
for its evolution. Regardless of your current experience and knowledge
level, you will learn many new things about the industry. At least one
'Aha!' moment per chapter is guaranteed.
