Thomas Austin

(Author)

Hollywood Hype and Audiences: Selling and WatchingPaperback, 14 March 2002

Hollywood Hype and Audiences: Selling and Watching
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Part of Series
Inside Popular Film
Print Length
272 pages
Language
English
Publisher
Manchester University Press
Date Published
14 Mar 2002
ISBN-10
0719057752
ISBN-13
9780719057755

Description

A fascinating multi-dimensional investigation of popular film as a commercial, cultural and social phenomenon, focusing on well known and controversial films, and on important - and marketable - issues such as sex and violence. Traces the circulation in Britain of three Hollywood films - Basic Instinct, Bram Stoker's Dracula and Natural Born Killers - from marketing and critical reception to consumption. Draws on economic and discursive contexts and original audience research to trace how meanings, pleasures and uses are derived from popular film. First in the field to look at how Hollywood blockbusters are marketed in Britain. Combining detailed case studies with a clear and up-to-date overview of audience research and the political economy of contemporary cinema this will be essential reading for students of film, popular culture and the media.

Product Details

Author:
Thomas Austin
Book Format:
Paperback
Country of Origin:
US
Date Published:
14 March 2002
Dimensions:
21.49 x 14.02 x 2.21 cm
ISBN-10:
0719057752
ISBN-13:
9780719057755
Language:
English
Location:
Manchester
Pages:
272
Weight:
335.66 gm

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