We are dizzy trying to keep up with the constant flood of newness across
every aspect of our lives. And it's clear that some of our biggest
companies are facing similar challenges. Each week another big brand
name fails. Why is this? Change is like a wave: it has both amplitude
and frequency. The last century was about change of great amplitude, big
waves washing over the whole society. But this century is about high
frequency change: rapid, smaller waves, each powerful enough to disrupt
an industry. This book explains how we can understand high frequency
change, what drives it, and how we must respond by changing the way we
run our organisations - and our lives.