Gorgeous paper constructions expand on Hermès' scarf designs in this
luxury pop-up book
Every year, the iconic luxury brand Hermès chooses a new theme to
celebrate its creative direction for the upcoming year. This practice
began in 1987, marking the brand's 150th anniversary, and has since
become a beloved tradition--a way to combine the house's proud, storied
heritage with its creative vision for the future.
Hermès' Year Theme for 2018 is "Let's Play," and the brand is
celebrating in style with this new, deluxe pop-up book. Featuring a
selection of 14 of the house's iconic square scarf designs, both old and
more recent, this book brings the designs alive with exhilarating
ingenuity. Delicate paper constructions bring out the depth and volume
within the scarf designs; zebras rear up, delicately arching trees grow
from the page and painterly strokes detach themselves from the paper
surface. This is the Hermès carré as you've never seen it before.
For Hermès, a brand associated with the highest quality luxury materials
and design, "play is movement, freedom, imagination, fantasy, seduction,
lightness." Impeccably produced, Hermès Pop Up gives readers the
chance to play around in the brand's archives.
