A practical handbook for every manager charged with leading teams to
creative brilliance, from the author of The Accidental Creative and
Die Empty.
Doing the work and leading the work are very different things. When
you make the transition from maker to manager, you give ownership of
projects to your team even though you could do them yourself better and
faster. You're juggling expectations from your manager, who wants
consistent, predictable output from an inherently unpredictable creative
process. And you're managing the pushback from your team of brilliant,
headstrong, and possibly overqualified creatives.
Leading talented, creative people requires a different skill set than
the one many management books offer. As a consultant to creative
companies, Todd Henry knows firsthand what prevents creative leaders
from guiding their teams to success, and in Herding Tigers he provides a
bold new blueprint to help you be the leader your team needs. Learn to
lead by influence instead of control. Discover how to create a stable
culture that empowers your team to take bold creative risks. And learn
how to fight to protect the time, energy, and resources they need to do
their best work.
Full of stories and practical advice, Herding Tigers will give you the
confidence and the skills to foster an environment where clients,
management, and employees have a product they can be proud of and a
process that works.
