Richard K Thomas

(Author)

Health Services Marketing: A Practitioner's GuidePaperback, 19 October 2007

Health Services Marketing: A Practitioner's Guide
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Print Length
164 pages
Language
English
Publisher
Springer
Date Published
19 Oct 2007
ISBN-10
0387736042
ISBN-13
9780387736044

Description

to Healthcare Marketing.- The Basics of Marketing.- The Marketing Process.- Marketing Research.- Marketing Planning.- Healthcare Products and Customers.- Paying the Marketing Freight.- Market Positioning and Strategy Development.- Choosing Among Promotional Options.- Social Marketing.- The New Healthcare Marketing.- Measuring the Effectiveness of Marketing.- How to Be a Healthcare Marketing "Hero".

Product Details

Author:
Richard K Thomas
Book Format:
Paperback
Country of Origin:
NL
Date Published:
19 October 2007
Dimensions:
23.39 x 15.6 x 0.97 cm
ISBN-10:
0387736042
ISBN-13:
9780387736044
Language:
English
Location:
New York, NY
Pages:
164
Publisher:
Weight:
254.01 gm

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