Help your company adapt to the new rules of competition.
If you read nothing else on creating value with business platforms and
ecosystems, read these 10 articles. We've combed through hundreds of
Harvard Business Review articles and selected the most important ones
to help you reap the rewards of multisided platforms (MSPs)—or defend
your company against these formidable opponents.
This book will inspire you to:
- Assess the threat of disruption from platforms in your industry
- Decide whether and how to play with increasingly powerful platform
businesses
- Choose the right strategy for transforming your product into a
platform
- Harness network effects to maximize value for the partners in your
ecosystem
- Shift from managing products to managing interactions
- Learn when moving first and growing fast will work—and when it won't
- Manage winner-take-all dynamics
This collection of articles includes "Pipelines, Platforms, and the New
Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and
Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R.
Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the
Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What's
Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the
Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides;
"Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our
Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms
Thrive and Others Don't," by Feng Zhu and Marco Iansiti; "Spontaneous
Deregulation," by Benjamin Edelman and Damien Geradin; "Alibaba and the
Future of Business," by Ming Zeng; and "Fixing Discrimination in Online
Marketplaces," by Ray Fisman and Michael Luca.
HBR's 10 Must Reads paperback series is the definitive collection of
books for new and experienced leaders alike. Leaders looking for the
inspiration that big ideas provide, both to accelerate their own growth
and that of their companies, should look no further. HBR's 10 Must Reads
series focuses on the core topics that every ambitious manager needs to
know: leadership, strategy, change, managing people, and managing
yourself. Harvard Business Review has sorted through hundreds of
articles and selected only the most essential reading on each topic.
Each title includes timeless advice that will be relevant regardless of
an ever‐changing business environment.
