Use design thinking for competitive advantage.
If you read nothing else on design thinking, read these 10 articles.
We've combed through hundreds of Harvard Business Review articles
and selected the most important ones to help you use design thinking to
produce breakthrough innovations and transform your organization.
This book will inspire you to:
- Identify customers' "jobs to be done" and build products people love
- Fail small, learn quickly, and win big
- Provide the support design-thinking teams need to flourish
- Foster a culture of experimentation
- Sharpen your own skills as a design thinker
- Counteract the biases that perpetuate the status quo and thwart
innovation
- Adopt best practices from design-driven powerhouses
This collection of articles includes "Design Thinking," by Tim Brown;
"Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to
Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design
for Action," by Tim Brown and Roger L. Martin; "The Innovation
Catalysts," by Roger L. Martin; "Know Your Customers' 'Jobs to Be Done,
'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S.
Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay
Govindarajan; "Strategies for Learning from Failure," by Amy C.
Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by
Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by
Tom Kelley and David Kelley.
HBR's 10 Must Reads paperback series is the definitive collection of
books for new and experienced leaders alike. Leaders looking for the
inspiration that big ideas provide, both to accelerate their own growth
and that of their companies, should look no further. HBR's 10 Must Reads
series focuses on the core topics that every ambitious manager needs to
know: leadership, strategy, change, managing people, and managing
yourself. Harvard Business Review has sorted through hundreds of
articles and selected only the most essential reading on each topic.
Each title includes timeless advice that will be relevant regardless of
an ever‐changing business environment.
