Rethink how your organization creates, delivers, and captures
value--or risk becoming irrelevant.
If you read nothing else on business model innovation, read these 10
articles. We've combed through hundreds of Harvard Business Review
articles and selected the most important ones to help you reach new
customers and stay ahead of your competitors by reinventing your
business model.
This book will inspire you to:
- Assess whether your core business model is going strong or running out
of gas
- Fend off free and discount entrants to your market
- Reinvigorate growth by adding a second business model
- Adopt the practices of lean startups
- Develop a platform around your key products
- Make business model innovation an ongoing discipline within your
organization
This collection of articles includes Why Business Models Matter, by Joan
Magretta; Reinventing Your Business Model, by Mark W. Johnson, Clayton
M. Christensen, and Henning Kagermann; When Your Business Model Is in
Trouble, an interview with Rita Gunther McGrath by Sarah Cliffe; Four
Paths to Business Model Innovation, by Karan Girotra and Serguei
Netessine; The Transformative Business Model, by Stelios Kavadias,
Kostas Ladas, and Christoph Loch; Competing Against Free, by David J.
Bryce, Jeffrey H. Dyer, and Nile W. Hatch; Why the Lean Start-Up Changes
Everything, by Steve Blank; Finding the Platform in Your Product, by
Andrei Hagiu and Elizabeth J. Altman; Pipelines, Platforms, and the New
Rules of Strategy, by Marshall W. Van Alstyne, Geoffrey G. Parker, and
Sangeet Paul Choudary; When One Business Model Isn't Enough, by Ramon
Casadesus-Masanell and Jorge Tarzijan; and Reaching the Rich World's
Poorest Consumers, by Muhammad Yunus, Frederic Dalsace, David Menasce,
and Benedicte Faivre-Tavignot.
HBR's 10 Must Reads paperback series is the definitive collection of
books for new and experienced leaders alike. Leaders looking for the
inspiration that big ideas provide, both to accelerate their own growth
and that of their companies, should look no further.
HBR's 10 Must Reads series focuses on the core topics that every
ambitious manager needs to know: leadership, strategy, change, managing
people, and managing yourself. Harvard Business Review has sorted
through hundreds of articles and selected only the most essential
reading on each topic. Each title includes timeless advice that will be
relevant regardless of an ever‐changing business environment.
