Harvard Business Review

(Author)

Harvard Business Review on Increasing Customer LoyaltyPaperback, 12 April 2011

Harvard Business Review on Increasing Customer Loyalty
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Part of Series
Harvard Business Review (Paperback)
Print Length
240 pages
Language
English
Publisher
Harvard Business Review Press
Date Published
12 Apr 2011
ISBN-10
1422162524
ISBN-13
9781422162521

Description

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

Product Details

Author:
Harvard Business Review
Book Format:
Paperback
Country of Origin:
US
Date Published:
12 April 2011
Dimensions:
20.57 x 13.72 x 1.78 cm
ISBN-10:
1422162524
ISBN-13:
9781422162521
Language:
English
Location:
Boston, MA
Pages:
240
Weight:
176.9 gm

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