The one primer you need to develop your entrepreneurial skills.
Whether you're imagining your new business to be the next big thing in
Silicon Valley, a pivotal B2B provider, or an anchor in your local
community, the HBR Entrepreneur's Handbook is your essential resource
for getting your company off the ground.
Starting an independent new business is rife with both opportunity and
risk. And as an entrepreneur, you're the one in charge: your actions can
make or break your business. You need to know the tried-and-true
fundamentals--from writing a business plan to getting your first loan.
You also need to know the latest thinking on how to create an
irresistible pitch deck, mitigate risk through experimentation, and
develop unique opportunities through business model innovation.
The HBR Entrepreneur's Handbook addresses these challenges and more
with practical advice and wisdom from Harvard Business Review's
archive. Keep this comprehensive guide with you throughout your
startup's life--and increase your business's odds for success.
In the HBR Entrepreneur's Handbook you'll find:
- Step-by-step guidance through the entrepreneurial process
- Concise explanations of the latest research and thinking on
entrepreneurship from Harvard Business Review contributors such as
Marc Andreessen and Reid Hoffman
- Time-honed best practices
- Stories of real companies, from Airbnb to eBay
You'll learn:
- Which skills and characteristics make for the best entrepreneurs
- How to gauge potential opportunities
- The basics of business models and competitive strategy
- How to test your assumptions--before you build a whole business
- How to select the right legal structure for your company
- How to navigate funding options, from venture capital and angel
investors to accelerators and crowdfunding
- How to develop sales and marketing programs for your venture
- What entrepreneurial leaders must do to build culture and set
direction as the business keeps growing
HBR Handbooks provide ambitious professionals with the frameworks,
advice, and tools they need to excel in their careers. With step-by-step
guidance, time-honed best practices, real-life stories, and concise
explanations of research published in Harvard Business Review, each
comprehensive volume helps you to stand out from the pack--whatever your
role.
