Andrew Lauder is one of British record business's most significant and
highly influential figures but outside the music industry few people
will probably know his name. He's always retained a fan's perspective
which, combined with an exceptional knowledge of music, meant he was at
ease around musicians and never happier than spending time with them.
During the later '60s and throughout the '70s in particular (working at
the legendary United Artists), he had a knack of being one step ahead of
the next trend. In hindsight it's easy to identify the changing eras in
music but underground music, pub rock and punk in Britain, for example,
evolved quite seamlessly and it was visionaries like Andrew who,
instinctively, saw what was coming and helped bring about those
transitions. He was ahead of the game in other ways too; pioneering a
more creative way of marketing and promoting records and revolutionising
the way catalogue was organised and presented. This is his story.