Improve student enrollment outcomes and meet institutional goals
through the effective management of student enrollments.
Published with the American Association for Collegiate Registrars and
Admissions Officers (AACRAO), the Handbook of Strategic Enrollment
Management is the comprehensive text on the policies, strategies,
practices that shape postsecondary enrollments. This volume combines
relevant theories and research, with applied chapters on the management
of offices such as admissions, financial aid, and the registrar to
provide a comprehensive guide to the complex world of Strategic
Enrollment Management (SEM). SEM focuses on achieving enrollment goals,
and sustaining institutional revenue and serving the needs of students.
It provides insights into the ways SEM is practiced across four-year
institutions, community colleges, and professional schools.
More than just an enhanced approach to admissions and financial aid, SEM
examines the student's entire educational cycle. From entry through
graduation, this volume helps SEM professionals and graduate students
interested in enrollment management to anticipate change and balancing
the goals of revenue, access, diversity, and prestige. The Handbook of
Strategic Enrollment Management
- Provides an overview of the thinking of leading practitioners that
comprise SEM organizations, including marketing, recruitment, and
admissions; tuition pricing; financial aid; the registrar's role,
academic advising; and, retention
- Includes up-to-date research on current issues in SEM including
college choice, financial aid, student persistence, and the effective
use of technology
- Guides readers creating strategic enrollment organizations that fit
the unique history, culture, and policy context of your campus
Strategic enrollment management has become one of the most important
administrative areas in postsecondary education, and it is being adopted
in countries around the globe. The Handbook of Strategic Enrollment
Management is for anyone in enrollment management, admissions,
financial aid, registration and records, orientation, marketing, and
institutional research who wish to enhance the health and vitality of
his or her institution. It is also an excellent text for graduate
programs in higher education and student affairs.
