Handbook of Integrated Csr Communication (Softcover Reprint of the Original 1st 2017)Paperback - Softcover Reprint of the Original 1st 2017, 7 July 2018

Focuses on an integrated communication approach

Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs

Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication

Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication