On social media, the author has 7493 followers on Twitter, 2252 on
Facebook, 2000 on LinkedIn. Also has a mailing list of about 3000 and
participates actively on several LinkedIn and Yahoo discussion lists
with a collective reach in the tens of thousands. Also manages between
50-150 media hits per year. He has been quoted more than once in New
York Times, Wall Street Journal, ABC News, MSNBC, AOL, Mashable, Forbes,
Inc, Entrepreneur, Fortune Small Business, Fast Company, Washington
Post, Christian Science Monitor, Southwest Spirit, Woman's Day, Bottom
Line, Boston Globe, Los Angeles Times, Green America, GreenBiz.com,
Entrepreneurist.
Frequently speaks and expects to leverage the book to gain more speaking
opportunities and sell books at the speeches. Will have a local book
launch event in Western Mass and events in NYC and Boston.
Have large mailing lists like Guerrilla Marketing, GreenBiz.com, and
Green America. Will be offering a teleseminar for their readers and
articles for their newsletters.