This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla
Marketing Revolution, contains various workshop activities and projects
that will propel you to business success. The activities and projects
include: .Over 100 pages of Guerrilla Marketing activities and projects
.Guerrilla Marketing calendar .One-page email marketing email marketing
letters .How to achieve credibility .Seven-sentence guerrilla marketing
plan .Developing your business goals .Identifying and analyzing your
main competitor .Benefits list and competitive advantages .Choosing the
appropriate marketing weapons .Identifying your target markets -
nanocasting .Business marketing meme and theme line .Print media
advertising and Radio and TV advertising .Internet marketing principles
and web home page design .Finding fusion marketing partners .Developing
a follow up and referral plan .And much, much more!