Jay Conrad Levinson

(Author)

Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla MarketingPaperback, 1 September 2005

Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing
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Part of Series
Guerilla Marketing Press
Part of Series
Guerilla Marketing
Print Length
120 pages
Language
English
Publisher
Morgan James Publishing
Date Published
1 Sep 2005
ISBN-10
193359618X
ISBN-13
9781933596181

Description

This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more!

Product Details

Author:
Jay Conrad Levinson
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 September 2005
Dimensions:
27.89 x 20.88 x 0.71 cm
ISBN-10:
193359618X
ISBN-13:
9781933596181
Language:
English
Location:
Garden City, NY
Pages:
120
Weight:
290.3 gm

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