Although grid systems are the foundation for almost all typographic
design, they are often associated with rigid, formulaic solutions.
However, the belief that all great design is nonetheless based on grid
systems (even if only subverted ones) suggests that few designers truly
understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion,
symmetry, and other geometrical systems underlie many of the visual
relationships that make for good design. Now, Elam brings the same keen
eye and clear explanations to bear on the most prevalent, and maybe
least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples
from the Bauhaus to Nike ads, Grid Systems provides a rich,
easy-to-understand overview and demonstrates a step-by-step approach to
typographic composition. It suggests design strategies that transcend
simple function and reductionist recipes to allow grids to become a
means of truly dynamic communication. Any designer, educator, or student
will benefit greatly from this elegant slim book, chock-a-block full of
colorful examples, helpful vellum overlays, and Elam's insightful
analysis.