Kimberly Elam

(Author)

Grid Systems: Principles of Organizing TypePaperback, 1 November 2004

Grid Systems: Principles of Organizing Type
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Part of Series
Design Briefs
Print Length
112 pages
Language
English
Publisher
Princeton Architectural Press
Date Published
1 Nov 2004
ISBN-10
1568984650
ISBN-13
9781568984650

Description

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Product Details

Author:
Kimberly Elam
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 November 2004
Dimensions:
21.64 x 17.68 x 1.14 cm
ISBN-10:
1568984650
ISBN-13:
9781568984650
Language:
English
Location:
New York, NY
Pages:
112
Weight:
412.77 gm

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