Greatness is a motivational book whose target audience is found in
business and self-help. It is a life book, aimed at inspiring others to
achieve their personal and professional best. Opening with an in-depth
discussion of the nature of Greatness-what it is, what it is not, and
why it is worth pursing-each subsequent chapter of the book consists of
a detailed story illustrating one aspect of Greatness with examples from
the sports greats that Don has interviewed over the years. This will be
followed by a discussion and other related examples. There are also
practical tips and plans for assisting the reader in implementing new
habits, routines, practices, and philosophies of Greatness into his or
her daily life. As each characteristic is outlined, the reader is
challenged to look for areas in his or her professional and personal
lives that can be improved by embracing these lessons.
As Don often says during his speeches, Though these characteristics are
culled from some of the greatest winners in sports, not a single one
requires you to be able to touch your toes! These iconic figures in
sports have provided a classroom for us to learn about their pursuit of
Greatness. You don't have to be good at sports - heck, you don't even
have to like sports - to benefit from their lessons.
It is the strong belief of those who Don has talked to over the years
that greatness is available to all of us. Not in the same way or on the
same field, mind you. But we all have the capacity to achieve greatness
if we'll give the same dedication to these characteristics as do the
winners presented and interviewed in Greatness.
