"A 'must have' in the design arsenal."--Cat Normoyle, Professor of
Graphic Design, East Carolina University
"Provides enough thinking techniques to break out of even the worst
creative rut."--Creative Woman's Circle
Legendary designer Ellen Lupton demystifies the creative process in
another essential graphic design book.Graphic Design Thinking explores
a variety of techniques to stimulate fresh thinking to arrive at
compelling and viable solutions. Each approach is explained with a brief
narrative text followed by a variety of visual demonstrations and case
studies. Lupton's hands-on, close-up approach, made famous with
Thinking with Type, makes the creative process accessible to anyone
and removes the myth that creativity is an in-born talent.
Presents a wide range of methods applicable to any brainstorming
scenario.
- Techniques are grouped around the three basic phases of the design
process: defining the problem, inventing ideas, and creating form
- From informal strategies that are ideal for quick, seat-of-the-pants
thinking, to formal research methods
- Learn to approach problems through focus groups, interviewing, brand
mapping, and co-design
Includes discussions with leading professional designers. Art
Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller,
Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get
ideas and overcome blocks to creativity.
Graphic Design Thinking is directed at working designers, design
students, and anyone who wants to apply inventive thought patterns to
everyday creative challenges in the design process.
