A stunning and thought provoking round-up of today's most interesting
visual communication projects, New Graphic Design surveys the very
latest work from one hundred of the world's most exciting and
ground-breaking practitioners.
This guide to contemporary graphic design not only illustrates the
latest projects, from websites, apps, banner ads, packaging and
infographics to exhibition design, social issue posters, corporate
branding campaigns and interactive media design, but also includes
in-depth interviews with the selected designers. Each designer's entry
also includes detailed biographic information and a short précis on the
designer's approach, written by the designers themselves.
In addition, an introduction by the Fiells assesses the status of
graphic design in our increasingly digitized world and attempts to
predict its future trajectory with the advent of increasingly advanced
3D technologies and the growing erosion of traditional advertising
campaign conduits. New Graphic Design is an essential guide for anyone
interested in the power of visual communication, and is an absolute
must-have publication for students and professional practitioners alike.