Transform your ideas into powerful visuals--to connect with your
audience, define your brand, and take your project to the next level.
This highly practical design book takes you through the building blocks
of design--type, photography, illustration, color--and shows you how to
combine these tools to create visuals that inform, influence, and
enthral.
Grasp the key principles through in-depth how-to articles, hands-on
workshops, and inspirational galleries of great design. Find out how to
create a brand plan, discover how a typeface sets the mood, and learn
how to organize different elements of a layout to boost the impact and
meaning of your message.
Then apply your skills to do it yourself, with ten step-by-step projects
to help you create your own stunning designs--including business
stationery, invitations, sales brochure, website, online newsletter and
e-shop. There's also plenty of practical advice on publishing online,
dealing with printers, commissioning professionals, finding free design
tools, and much more.
If you're ready to use powerful design to take your pet project or
burgeoning business to the next level, Graphic Design for Everyone is
your one-stop resource to help you become an effective, inspirational
visual communicator.