This concise, accessible, and thoroughly modern guide to contemporary
and historical graphic design is a must-have for designers and creatives
in every medium.
As visually compelling as it is packed with information, this handbook
to the fundamentals of graphic design covers the history and theory of
graphic design from the past 150 years.
Organized around broader subjects of history, theory, practice,
typography and media, it dives into numerous specific topics-- from
Bauhaus to digital design; Gestalt theory to kitsch; social protest
movements to social media. It explores the building blocks of design as
well as leading-edge tools and techniques. Each topic is presented in
eye-catching spreads that feature numerous illustrative examples,
insightful quotations, and suggestions for further reading.
Whether they're just starting out or looking to invigorate an
established practice, graphic professionals and students of all stripes
will find a bounty of information and inspiration in this essential
guide.