Accumulated over many years, 'Granny', the enigmatic collector behind
this book, presents a selection of quirky post-war goods, advertising
and kitchen items. After the end of austerity in Britain in the early
1950s, consumerism boomed and these objects portray the societal change
that followed.
Accumulated over many years, 'Granny', the enigmatic collector behind
this book, presents a selection of quirky post-war goods, advertising
and kitchen items.
In Granny's Kitchen Cupboard you'll find a remarkable array of British
twentieth-century ephemera. From children's toys, boil dressings and
chocolate wrappers to butane fuel and TCP, this selection is an
incredible collection of innovative advertising designs, odd curios that
have long since been replaced by modern technologies, and recognisable
old brands. After the end of austerity in Britain in the early 1950s,
consumerism boomed and these objects portray the societal change that
followed.
Beautifully arranged throughout, the contents of this book reflect
aspects of a long life, most of it lived in a single house in the Home
Counties. Nothing was thrown away - everything was recycled and reused
in a way that says something about their time, in particular the thrifty
mindset instilled by rationing in World War Two.
The collection features old household brands that have evolved into
various iterations into the present day, such as Harrods, Johnson's,
Vaseline, Vicks, Elastoplast, the AA, Strepsils, W H Smith, Boots,
Hoover, Happy Shopper and Lego. But this collection also features some
odd items that may evoke nostalgia or even amusement, including
fascinating catalogues, vintage pastille tins, an apothecary of unusual
medicines, odd household cleaners not to mention rifle cartridges. The
book also includes text that divulges the history and use of each
object.
