Behind Google's deceptively simple interface is immense power for both
market and competitive research--if you know how to use it well. Sure,
basic searches are easy, but complex searches require specialized
skills. This concise book takes you through the full range of Google's
powerful search-refinement features, so you can quickly find the
specific information you need. Learn techniques ranging from simple
Boolean logic to URL parameters and other advanced tools, and see how
they're applied to real-world market research examples.
- Incorporate advanced search operators such as filetype:, intitle:,
daterange:, and others into your queries
- Use Google filtering tools, including Search Within Results, Similar
Pages, and SafeSearch, among others
- Explore the breadth of Google through auxiliary search services like
Google News, Google Books, Google Blog Search, and Google Scholar
- Acquire advanced Google skills that result in more effective search
engine optimization (SEO)