Almost all search queries are now made via Google and the search for a
new job via Google is also increasing steadily. Thanks to Google for
Jobs, Google's claim to offer users the best search experience is now
also evident in the job search. Henner Knabenreich presents the most
important findings about Google for Jobs and provides important tips and
hints for successful use. He shows that companies benefit from an
unprecedented opportunity to provide reach - regardless of size,
industry and job description. To bring applicants and companies together
in the best and fastest possible way is Google's claim. Find out how you
as an employer can benefit from this job search here.
The author:
Henner Knabenreich has been working on the career pages and application
processes of employers since 2003. As an "employer branding optimizer",
he advises companies on the implementation of career websites, has been
promoting the role of SEO in the context of recruiting for years and
observes Google's activities in the job market. He is author of the book
"Career Websites with Wow! effect" and blogs on an influential HR blog.
This Springer essential is a translation of the original German 1st
edition essential, Google for Jobs by Henner Knabenreich published
by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019.
The translation was done with the help of artificial intelligence
(machine translation by the service DeepL.com). A subsequent human
revision was done primarily in terms of content, so that the book will
read stylistically differently from a conventional translation. Springer
Nature works continuously to further the development of tools for the
production of books and on the related technologies to support the
authors.
