With this book, you'll learn how to take full advantage of Google
AdWords and AdSense, the sophisticated online advertising tools used by
thousands of large and small businesses. This new edition provides a
substantially updated guide to advertising on the Web, including how it
works in general, and how Google's advertising programs in particular
help you make money.
You'll find everything you need to work with AdWords, which lets you
generate text ads to accompany specific search term results, and
AdSense, which automatically delivers precisely targeted text and image
ads to your website. Google Advertising Tools focuses on best
practices, with several case studies that demonstrate which approaches
work well, which don't, and why. Google's ad programs can help any
business with a web presence, and this guide explains precisely how to
use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO),
and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign's performance
