Good to Great CD: Why Some Companies Make the Leap...and Other's Don'tCompact Disc, 16 October 2001

Destined to be the business publishing event of the year, or even the decade, this is the long awaited new book by the co-author of Built To Last. In it, Jim Collins shares his latest long-term research - and shows how even mediocre companies can become long-term world beaters.

Jim Collins has become a best-selling classic business author, with 590,000 copies sold to date, and has been translated into 17 languages.