Professionalism is not automatic with qualification. It is decided by
the manner in which you carry out your professional life - the conduct
and qualities that you bring to your role. In architecture, it is
founded on the principles of honesty, integrity and competence, and a
concern for the environment and others. As a trusted expert, it is
essential that you gain respect for your skills and knowledge while
maintaining veracity and transparency in your relationships and dealings
with clients, end users, design and construction professionals and the
wider public.
With a focus on professional judgement, this book is a personal guide on
how to be a self-aware and successful practitioner, aspiring to best
practice. It will give you the confidence to create meaningful industry
connections and handle contractual disputes, insurance and negligence
claims while maintaining a high standard of conduct. By paying attention
to business planning, financial processes, good management and effective
communication, it will help you to protect your practice's reputation
and increase profitability and cashflow. Ultimately, it will enable you
to not only avoid professional pitfalls but to benefit from positive
working relationships.
