Since Mihaly Csikszentmihalyi published the groundbreaking Flow more
than a decade ago, world leaders such as Tony Blair and former President
Clinton, and influential sports figures like Super Bowl champion coach
Jimmy Johnson have all been inspired by the book. In today's corporate
upheaval, a new business paradigm is evolving. While many CEOs are being
exposed for their greed, truly visionary leaders believe in a goal that
benefits themselves as well as others. They realize that it is their
vision and "soul" that attract loyal employees willing to go above and
beyond the call of corporate duty. And their employees are realizing the
same thing: while 80 percent of adults claim they'd work even if they
didn't have to, the majority of them can hardly wait to leave their jobs
and get home.
Good Business starts with the premise that this is an age in which
business and work have replaced religion and politics as central forces
in contemporary life. The book reveals how business leaders, managers,
and even employees can find their "flow" and contribute not only to
their own happiness, but also to a just and evolving society. It
identifies the factors crucial to the operation of a good business:
trust, the commitment to fostering the personal growth of employees, and
the dedication to creating a product that helps mankind. Good
Business is sure to become a must-read text for anyone who values the
positive contributions of individuals in the changing world of business.