Harness your company's incumbent advantages to win the digital
disruption game
Goliath's Revenge is the practical guide for how executives and
aspiring leaders of established companies can run the Silicon Valley
playbook for themselves and capitalize on digital disruption.
Technologies like artificial intelligence, robotics, internet of things,
blockchain, and immersive experiences are changing the basis of
competition in every industry. New competitors are emerging while
traditional ones are falling behind.
Periods of intense change provide remarkable opportunities. Goliath's
Revenge delivers an insider's view of how industry leaders like General
Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor &
Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation,
building new skills, and disrupting themselves to come out stronger in
this post-digital age. Learn how to leverage your company's scale,
reach, data, and expertise to launch breakthrough offerings that fend
off attackers and secure your position as a future industry leader.
Using real success cases and recommendations, this invaluable resource
shows how to realign your business model, reset your talent development
priorities, and retake market share lost to digital-ready competitors.
Drawing from extensive experience in digital transformation, leadership
development, and strategic planning, the authors show how established
companies can switch from defense to offense to thrive in this new
digital environment.
- Learn the six new rules that separate winners from losers in the age
of digital disruption
- Prioritize your innovation investments to rebuild your competitive
moat
- Employ smart cannibalization to defend your core business
- Deliver step-change customer outcomes to grow into adjacent markets
- Reframe your purpose and make talent the centerpiece of your digital
innovation strategy
Goliath's Revenge is a must-read for business leaders and innovators
in small, mid-sized, and large organizations trying to win the digital
disruption game. This book helps you reset both your company strategy
and professional development priorities for long-term success.
