800-CEO-READ BESTSELLER
Featured in Fortune, Harvard Business Review, and Entrepreneur, Go
Long is "mandatory reading for the CEOs and boards of all public
companies," according to David M. Rubenstein, co-founder and
co-executive chairman of The Carlyle Group.
The lifespans of companies are growing shorter each day. Why do some
companies thrive and grow, while others fail?
Inspired by the CEO Academy, the annual off-the-record gathering of
chief executives organized by the authors, reveals how some of the
world's most prominent business leaders resisted short-term pressures to
successfully manage their organizations for the long term, and in turn,
aim to create more jobs, more satisfied customers, and more shareholder
wealth.
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and
Rodney Zemmel take you behind the scenes to witness the business
decisions that are enabling leading organizations to outsmart and
outlast the competition.
Why did CEO Larry Merlo allow CVS to take a $2 billion hit--on
purpose? How did former CEO Alan Mulally maneuver Ford's $48
billion turnaround? How did director Maggie Wilderotter and her
fellow board members engage top management to embark on an unusual
exercise to help Hewlett Packard Enterprise build a long-term
strategy? Why did former CEO Paul Polman turn back to Unilever's
original mission of leading with a purpose to fuel profits? How did
former Verizon CEO Ivan Seidenberg convince his investors and
board to allow him to make a $150 billion bet? How did former CEO
George Buckley find a way to address investor calls for 3M to
spend less on research and development while still finding a way to
innovate?
These leaders argue that a short-term mindset might satisfy investors
for this quarter or next, but there's a heavy price to be paid. Instead,
they argue, long-term thinking is your best short-term strategy.
"Considering the enormous harm that short-term investing has done not
only to companies, but to countries as well, this book should be
required reading in boardrooms everywhere. A concise, powerful call for
responsible, long-term business practices."--Kirkus Reviews
"A must-read. If you're looking to build or lead a company that grows
consistently not just from quarter to quarter, but year to year ... this
book is for you."--Indra Nooyi, Board of Directors, Amazon; former
Chairman and CEO, PepsiCo, Inc.
