The bombshell exposé that reveals--for the first time--exactly what
happened at Glossier, one of America's hottest and most consequential
startups, and dives deep into the enigmatic, visionary woman responsible
for it all.
Called "one of the most disruptive brands in beauty" by Forbes,
Glossier revolutionized the beauty industry with its sophisticated
branding and unique approach to influencer marketing, almost-instantly
making the company a juggernaut with rabid fans lining up for a chance
to buy its coveted products. It also taught a generation of business
leaders how to talk to Millennial and Gen Z customers and build a cult
following online.
At the center of the story lies Emily Weiss, the elusive former Teen
Vogue "superintern" on the reality show The Hills turned Into the
Gloss beauty blogger who had the vision, guts, and searing ambition
needed to launch Glossier. She cannily turned every experience, every
meeting into an opportunity to fuel her own personal success. Together
with her expensive, signature style and singular vision for the future
of consumerism, she could not be stopped. Just how did a girl from
suburban Connecticut with no real job experience work her way into the
bathrooms and boudoirs of the most influential names in the world and
build that access into a 1.9-billion-dollar business? Is she solely
responsible for its success? And why, eight years later, at the seeming
height of Glossier mania, did she step down?
In Glossy, journalist and author Marisa Meltzer combines in-depth
interviews with former Glossier employees, investors, and Weiss herself
to bring you inside the walls of this fascinating and secretive company.
From fundraising to product launches and unconventional hiring
practices, Meltzer exposes the inner workings of Glossier's culture,
culminating in the story of Weiss herself. The Devil Wears Prada for
the Bad Blood generation, Glossy is a gripping portrait of not just
one of the most important business leaders of her generation, but also a
chronicle of an era.
