Mark Cleveland

(Author)

Globals, Locals, and CreolesPaperback, 29 October 2007

Globals, Locals, and Creoles
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Turbo Shipping
Print Length
296 pages
Language
English
Publisher
VDM Verlag Dr. Mueller E.K.
Date Published
29 Oct 2007
ISBN-10
3836434121
ISBN-13
9783836434126

Description

The globalization of the marketplace and how this process is shaping the cultural characteristics of people around the world is arguably the most critical issue facing international marketing managers today, and is the subject of intense discourse in the social sciences. Are global forces making everyone (and every place) more and more alike, or are they causing local resistances which serve to more solidly entrench cultural differences? Or is globalization simultaneously making individuals increasingly dissimilar within countries, while making individuals progressively similar across national frontiers? This work articulates a theoretical framework for assessing the selective, contextual nature of both global and local cultural influences on consumer values and behaviors. The theoretical framework and associated hypotheses were tested empirically, with data gathered in eight countries on four continents. This book is addressed to international marketing managers and researchers alike. It is also directed towards researchers in social psychology, cultural anthropology, and political science.

Product Details

Author:
Mark Cleveland
Book Format:
Paperback
Country of Origin:
US
Date Published:
29 October 2007
Dimensions:
24.41 x 16.99 x 1.57 cm
ISBN-10:
3836434121
ISBN-13:
9783836434126
Language:
English
Location:
Saarbrucken
Pages:
296
Weight:
476.27 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.