It is now possible for companies to offer manufactured products to
customers around the world. However, these companies face many
challenges, including meeting the requirements of customers from
different regions, choosing the most suitable locations for development
and manufacturing, and deciding what can be global and what must be
local. Based on interviews with executives and managers in companies
such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product
outlines the new global environment, its driving forces, and the
resulting opportunities and challenges. From lessons learned, it draws
conclusions about best practices and the ground rules for strategies and
structures to support successful global products. The author, John
Stark, has helped more than 100 companies in Europe, North America,
Asia, and Africa develop and market new products and implement Product
Lifecycle Management systems.