John Stark

(Author)

Global Product: Strategy, Product Lifecycle Management and the Billion Customer QuestionPaperback, 22 October 2010

Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question
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Part of Series
Decision Engineering
Print Length
215 pages
Language
English
Publisher
Springer
Date Published
22 Oct 2010
ISBN-10
1849966753
ISBN-13
9781849966757

Description

It is now possible for companies to offer manufactured products to customers around the world. However, these companies face many challenges, including meeting the requirements of customers from different regions, choosing the most suitable locations for development and manufacturing, and deciding what can be global and what must be local. Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new global environment, its driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for strategies and structures to support successful global products. The author, John Stark, has helped more than 100 companies in Europe, North America, Asia, and Africa develop and market new products and implement Product Lifecycle Management systems.

Product Details

Author:
John Stark
Book Format:
Paperback
Country of Origin:
NL
Date Published:
22 October 2010
Dimensions:
23.39 x 15.6 x 1.24 cm
ISBN-10:
1849966753
ISBN-13:
9781849966757
Language:
English
Location:
London
Pages:
215
Publisher:
Weight:
331.12 gm

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