Based on interviews with top executives from companies of different
sizes and in different industries, this book explains the benefits and
challenges of Global Product Development. "Global Product" provides
examples from many companies, draws conclusions about best practices,
and shows how to manage the innovation, development and support of
Global Products. The author is the President of John Stark Associates, a
leading service provider in the Product Lifecycle Management (PLM)
market, and has published numerous articles and books in the field.