Research Paper (undergraduate) from the year 2011 in the subject
Business economics - Trade and Distribution, grade: 70, University of
Sunderland, course: Global Corporate Strategy, language: English,
abstract: The report is divided into four parts. The first part will
analyse the current situation of Honda, which gives the reader insight
in the current state of Honda´s business. The second part will presented
different dichotomies and analyse how Honda has dealt with them in the
past. In the third part, the differences between the western management
model and the Japanese management will be analysed and then related to
Honda's management concept. In addition, cultural influences based on
Hofstede will be presented. The last part deals with corporate social
responsibility and Corporate Governance focussing on Honda, Nissan, and
Chrysler. Within the automobile industry, there exists a high intensity
of rivalry. Automobile manufacturers are seeking for innovative
strategies in order to be successful in the long-term. In addition, the
highly debate topic "global warming" also puts pressure on the
automobile manufacturers forcing them to develop new low emission cars
and be more responsible for the society. The Honda Motor Company is a
shining example for setting up flexible innovative strategies, which fit
into a fast changing environment.
