This highly visual book will appeal to automotive history buffs, classic
car enthusiasts, and anyone interested in midcentury fashion and design.
- Explore how glamour, fashion, design, and styling became the focus of
automotive marketing in the postwar years.
- The dramatic photography, elegant fashion, and use of color and
materials in midcentury automotive marketing created a groundswell of
desire for new cars.
- Much of the marketing imagery of the period hasn't been published
since it first came out, and this book features more than 400 photos,
illustrations, auto brochures, and advertisements.
With the expansion of the suburbs after WWII, women suddenly needed cars
of their own. By adopting the fashion industry's yearly model changes,
as well as hiring many designers and stylists from the fashion industry,
the automobile industry made a direct appeal to the rising
sophistication and influence of women. Glamour Road takes the reader
on a journey, detailing how women and fashion directly influenced the
traditionally male-dominated auto industry in the mid-twentieth century.
Jeff Stork curates a large private automobile collection in Palm
Springs, California, and Tom Dolle is an award-winning graphic designer
and the creative director at Destination PSP, a product design company
in Palm Springs, California. Together, Jeff and Tom produced the Cul de
Sac Experience, which has become one of the most talked-about,
photographed, and documented events for Modernism Week, celebrating
classic cars as an integral part of modernist design.
