This book provides the synthesis and integration of the intellectual and
experiential thinking around organisational leadership and development,
focusing on three organisations as case studies: Plan International,
Mater Foundation, and Oxfam, with the aim of informing For-Purpose,
Not-For-Profit organisations about fundraising leadership.
Working with the case study organisations, the authors observed a
repeated set of six Fundraisers' Dilemmas. Wanting to solve these
dilemmas for Fundraising Executives and Teams was the genesis of this
book. The book's premise is to point out that fundraising requires more
than just coming up with the next "ice-bucket challenge" or having yet
another gala ball, and that it requires the combination of the right
fundraising activities coupled with the right organisational approach.
The book provides, maybe for the first time, a real-world implementation
for leaders of organisations in the For-Purpose and For-Profit worlds to
create more engaged, collaborative and effective teams, which break down
silos and deliver greater outcomes and impact for their organisations'
missions.
The book combines inductive business research with deductive academic
research to present and explain best practices in fundraising, with a
focus on the concepts of Emotional Fundraising, Life Time Value, and the
Donor Pyramid.