Who drives transformation in society? How do they do it?
In this compelling book, strategy guru Roger L. Martin and Skoll
Foundation President and CEO Sally R. Osberg describe how social
entrepreneurs target systems that exist in a stable but unjust
equilibrium and transform them into entirely new, superior, and
sustainable equilibria. All of these leaders--call them disrupters,
visionaries, or changemakers--develop, build, and scale their solutions
in ways that bring about the truly revolutionary change that makes the
world a fairer and better place.
The book begins with a probing and useful theory of social
entrepreneurship, moving through history to illuminate what it is, how
it works, and the nature of its role in modern society. The authors then
set out a framework for understanding how successful social
entrepreneuars actually go about producing transformative change. There
are four key stages: understanding the world; envisioning a new future;
building a model for change; and scaling the solution. With both depth
and nuance, Martin and Osberg offer rich examples and personal stories
and share lessons and tools invaluable to anyone who aspires to drive
positive change, whatever the context.
Getting Beyond Better sets forth a bold new framework, demonstrating
how and why meaningful change actually happens in the world and
providing concrete lessons and a practical model for businesses,
policymakers, civil society organizations, and individuals who seek to
transform our world for good.
