FINALIST: Business Book Awards 2019 - Leadership Category
Business leaders' audiences - their customers, competitors and employees
alike - live and breathe social media. In our hyperconnected culture,
social media is the glue that allows us to stay connected to
communities, products and brands. If your customers are on social media,
along with your competition, then shouldn't you be there too? Get
Social untangles the social media folklore and gets to the point of
how business leaders and aspiring leaders can personally use social
media to get real business results. Leaders who use social media
platforms right have been shown to be more connected to their customers
and employees, they gather major market research advantage by being part
of the social conversation and they embody their brand message thus
connecting with people on an authentic level.
Get Social guides you through what you need to know about social
media, and how it connects to your wider business strategy and the
bottom line. Michelle Carvill helps you to identify how you can find
your voice through all the different platforms and consistently be the
leader you want to be.
Along with a social CEO health check, Get Social offers invaluable
templates, content plans and profiles of successful social media savvy
CEOs. This book will give you all the tools you need to successfully
launch yourself in the social conversation and see immediate results for
your career and business.
