Michael Morgan

(Author)

George Gerbner: A Critical Introduction to Media and Communication TheoryPaperback, 30 November 2011

George Gerbner: A Critical Introduction to Media and Communication Theory
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Part of Series
Critical Introduction to Media and Communication Theory
Print Length
178 pages
Language
English
Publisher
Peter Lang Copyright AG - Ipsuk
Date Published
30 Nov 2011
ISBN-10
1433109875
ISBN-13
9781433109874

Description

One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts.
Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work.
Although hundreds of studies have been conducted based on Gerbner's ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

Product Details

Author:
Michael Morgan
Book Format:
Paperback
Country of Origin:
US
Date Published:
30 November 2011
Dimensions:
23.39 x 15.6 x 1.02 cm
Genre:
Communication Studies
ISBN-10:
1433109875
ISBN-13:
9781433109874
Language:
English
Location:
New York
Pages:
178
Weight:
267.62 gm

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