This exploratory study measured the generic music style preferences of
urban South African adolescents living in Johannesburg. It also aimed to
establish the extent to which certain variables affected preference. The
authors tested 568 students in grade 9. The stimuli consisted of 15 one
minute excerpts of generic styles of music, selected from popular,
classical and indigenous music traditions. 3 broad categories of
variables pertaining to preference were delineated and discussed within
the study. These encompassed listener, music and environmental
variables. Learner variables included: music training, gender (sex),
ethnic group (race and language), socio-economic status, and age. Music
variables pertaining to preference included: physiological properties of
the stimulus [music], complexity of the stimulus [music], and
referential meaning of the stimulus [music]. Environmental variables
pertaining to preference included media, peer influence, family
influence, and the influence of teachers and authority figures.