Generation Y (Millennials), born in the 1980s and 1990s, came of age
during a period of unprecedented accelerated economic growth. These
young secular women and men were shaped by a society that was fast
becoming more self-critical and cynical, conflictual, entrepreneurial,
consumer and media-oriented, individualistic and globalized. They are
the self-centered children of the digital age, raised as princes and
princesses, shielded by their teachers and parents' words of praise and
affirmation. What is the cultural DNA of today's youth? Based on
extensive research this book provides answers to these key questions.
Although it concentrates on Israeli society, most of the generational
traits and their sociological interpretations are applicable all over
the western world.