Constantinos C Markides

(Author)

Game-Changing StrategiesHardcover, 1 May 2008

Game-Changing Strategies
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Part of Series
Jossey-Bass Leadership
Part of Series
J-B Us Non-Franchise Leadership
Print Length
256 pages
Language
English
Publisher
Jossey-Bass
Date Published
1 May 2008
ISBN-10
0470276878
ISBN-13
9780470276877

Description

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Product Details

Author:
Constantinos C Markides
Book Format:
Hardcover
Country of Origin:
US
Date Published:
1 May 2008
Dimensions:
22.91 x 16.23 x 2.39 cm
ISBN-10:
0470276878
ISBN-13:
9780470276877
Language:
English
Location:
San Francisco, CA
Pages:
256
Publisher:
Weight:
439.98 gm

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