Game-Changing Strategies explains the reasons behind this puzzle and
presents practical ideas on how established firms could not only
discover new radical business models but also grow them next to their
existing business models. The challenge for established firms is not the
discovery of a new business model?the real challenge is how to make two
business models coexist. This book offers advice on how established
firms can implement structures and processes that make the new business
model less conflicting and more palatable to the existing business.