To be a top performer in the digital economy--to become truly future
ready--you need a playbook. Now you have one.
It seems like almost every company you can think of--including your
own--has embarked on a "digital transformation" journey. The problem is,
many companies start down the road without a good sense of where they
are going or a clear idea of how they will create and capture digital
value. Not surprisingly, this leads to problems: failure to realize the
value from digital in their bottom lines, wasted resources and effort,
added complexity and dysfunction.
This compact, no-nonsense book provides a solution. In their years of
working with senior executives around the world, MIT research scientists
Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these
leaders knew they had to transform their businesses, but lacked a
coherent framework and a common language--a playbook--to guide and
motivate their employees and keep everyone focused on a common goal.
Future Ready is that playbook. Based on years of rigorous research
with data from more than a thousand companies--BBVA, CEMEX, DBS,
Fidelity, Maersk, and many others--the book provides a powerful,
field-tested "four pathways" framework that offers insights into the
important dimensions at which a firm must excel in order to be
competitive, as well as the organizational disruptions that every firm
must manage as part of the transformation journey.
The book includes instructive examples, sharp analyses, assessments to
help companies benchmark themselves against top performers, and many
illuminating visuals to help crystallize the data and ideas.
Woerner, Weill, and Sebastian show that the goal isn't digital
transformation but rather a profound business transformation. Future
Ready is your essential guide for becoming a top performer in the
digital economy.
