Fundraising Is: Everything Done Before Asking for MoneyPaperback, 31 August 2021

Fundraising Is helps fundraisers build a sustainable plan for their own and their organization's success.

Those who work in fundraising for a nonprofit as a professional or as a volunteer, chances are they are in the minority. There are several people involved in delivering the mission of the organization, but not many that are involved in ensuring that mission is paid for. Many organizations depend on a significant amount of their funding from the public. When it comes to raising those funds, each organization is unique when it comes to strategy, effort, and success. However, the expectation is always very high. As a result, many professionals only last at one organization less than 2 years. Few understand that before they even get to asking for money, there is A LOT that needs to be accomplished. Fundraising Is covers many of the activities that make asking for money almost natural, but definitely easier, and those conducting the ask more successful in their attempts.